Our founder grew up in NYCHA and has a passion for youth in NYC public housing. Our support team loves the coding profession and seeks to provide new pathways for young people in our city.
Founder & President
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Board of Directors
Read Joe's bio
Joe Robinson is the founder of Mindful Money, LLC, an online personal finance education company that helps clients develop healthy money habits and build wealth.
Since 1995, Joe has taught hundreds of
incarcerated and formerly incarcerated people personal finance, how to develop a wealth mindset, and entrepreneurship. He is the author of the nationally-recognized book “Think Outside the Cell: An Entrepreneurs’ Guide for the Incarcerated and Formerly Incarcerated.”
He is most active on his THRIVE! Community Facebook channel where he publishes videos every week about developing wealth-building personal finance skills.
Read Sylvain's bio
During his tenure at SoundCloud, he was responsible for both driving revenue for consumer and creator subscriptions, and leading teams focused on product development (including advertising products) and content operations. Sylvain holds an MBA from Essec, France and a BA in History from La Sorbonne, Paris.
Read Jessica's bio
She has spent the majority of her career seeking out creative and innovative ways to structure propose-driven organizations differently. She co-founded and developed the first U.S. social enterprise business model in vertical farming for adults on the autism spectrum. The infrastructure she created for non-profits was written up in the Harvard Business Review and is currently being used as a case study for social entrepreneurial MBA programs nationwide.
She has expertise in the non-profit and private sectors in public affairs, communications, development, organizational strategy, and restructuring. She has a very extensive network of contacts having served as an advisor to elected officials and several prestigious not-for-profit boards across the U.S.
Read Malcolm's bio
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Read Bill's bio
He founded Lemonade International in 2008, serving as its Executive Director for nine years. More recently he served as Director of Strategic Development for Zoe Empowers, and Chief Relationship Officer for Restore NYC.
Bill is the co-founder of Liminal Creative, a marketing and design agency that works with social impact organizations. He believes strongly in deep relationships and standing in solidarity with those who are marginalized. He and his wife Cherie live in Raleigh, NC, and have been married since 1990. They have adult twin sons and a teenage daughter.